Solar manufacturers and installers face the same challenge as many business owners: How can a company make time for media outreach as part of their overall marketing strategy? With so many other tasks vying for our time and dollars, making connections with the media, which is one of the best forms of free publicity, is often forgotten about. Why? Can the Voice of Solar Shine Brighter?
17
May
Solar manufacturers and installers face the same challenge as many business owners: How can a company make time for media outreach as part of their overall marketing strategy? With so many other tasks vying for our time and dollars, making connections with the media, which is one of the best forms of free publicity, is often forgotten about. Why? Mission Critical: A Clean Energy Call to Arms
17
May
They say nothing can get done in Washington, D.C. on the issue of clean energy, which has become a political lightning rod over the last year. With Congress at a high watermark of partisanship, accusations abound on Capitol Hill that American energy efficiency and renewable energy technologies and the policies that support them are job killers and a money-wasting hoax on taxpayers. And yet, there's reason for optimism about energy innovation in this country. Why? Because the most powerful force in the world, the U.S. military, is mobilizing on a clean energy mission — and I believe they're going to win this war. Rethinking the Role of Government in Cleantech
17
May
Another year, another wringing of the hands over tax credits and incentives for clean technology.
Lobbyists and vendors in the U.S. are once again singing the blues, calling for continued and expanding government investments in clean technology. At the same time, political challengers continue their Solyndra hootenanny, raking the curren Five Shining Examples of Renewable Energy Innovation and Investment
17
May
Sinking revenues and shrinking policy support may be causing a bit of a haze on the renewable energy horizon, but there's plenty of sunshine trying to peek through if you look hard enough. Proposed New Jersey Solar Bill May Not Solve SREC Woes
16
May
Note: An update on the status of this legislation can be found here: Trade-offs Begin - NJ S1925 Update
Senators Bob Smith and Stephen Sweeny recently introduced New Jersey Senate Bill 1925. The bill proposes to amend New Jersey's current solar Renewable Portfolio Standard (RPS) requirements in an attempt to help stabilize House Armed Services Committee Proposes Ban on Biofuels
16
May
Just one month before the biennial Rim of the Pacific (RIMPAC) in Hawaii, the world's largest international maritime exercise, the biofuels industry has encountered a possible roadblock. The House Armed Services Committee issued its report on next year's Pentagon budget, which inclues a measure that would exclude the development and purchase of biofuels that cost more than traditional fossil fuels. Solar FIT Fallout: Germany’s Environment Minister Forced Out
16
May
The European shake-up continues as Germany's powerful Minister of the Environment Norbert Roettgen was fired Thursday as Chancellor Angela Merkel looks to hold onto power following her party's regional election loss over the weekend. The $6 Gasoline That Almost Was
16
May
A landmark 2009 study, conducted by researchers at Iowa State's Center for Agricultural and Rural Development, and updated this week for impacts through 2011, found that US ethanol production reduced wholesale gasoline prices by an average of $1.09 per gallon, in 2011. EGS Takes Geothermal Global
16
May
As ancient as the earth itself, unharnessed geothermal energy most often bubbles to the surface in geological hot spots long known for geysers and naturally-boiling mud pots. Senate Democrats: Exclude Chinese Solar Panels From ITC
15
May
Two high-profile Senate Democrats introduced a proposal Tuesday that if passed would set domestic requirements on solar installations looking to qualify for the 30 percent Investment Tax Credit.